Rune Naito: Roots of Kawaii

Japanese illustrator Rune Naito (1932-2007) is truly the original pioneer who defined the Japanese kawaii (cute) culture.  My mom’s adoration of his work from her youth is how I first became so captivated.  Now all of his works and goods is a delightful obsession, enjoyed by so many other Rune fans from around the world.

He asserted his identity from childhood experiences, being taunted for playing with dolls and wearing girls clothing (which he liked because it had colors and patterns; something boys clothing at the time did not).  “I was a self-reliant child who didn’t care what anyone thought of me,” is a translated quote from his autobiography that I own.

These stickers highlight some of Rune Naito’s most iconic designs — bright and colorful with a true authenticity which cannot be replicated. 

• one (1) sheet

made in japan 

below: works of Rune Naito and page from his autobiography