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Upcheeka

アプチェカ

So bright, cheerful and fun! Upcheeka is the brand concept by Japanese illustrator Yuri Shimazaki. Up+Cheek+A is a coined phrase which is an expression of lifting each other up with a smile and uniting as one. Her illustrations have most notably been featured in Japanese children’s education books as well as LINE app stamps.

Explore more on Instagram @upcheeka

Upcheeka